Grow retention with Play Games Services
Play Games Services (PGS) is your key to unlocking a suite of services to enhance discovery and retention, connecting you with over 2 billion monthly active players. PGS is designed to help you deliver relevant and compelling content that keeps players coming back.
Reward gameplay progress
Boost player engagement by rewarding in-game achievements with a variety of rewards like Play Points.
Tailor promotional content
Increase player retention by personalizing promotional content based on in-game behavior.
Drive frictionless sign-in
Enhance the player experience with a seamless sign-in process connected to each gamer profile, syncing progress across devices.
Achievements
Achievements are a core driver of discovery and engagement, enabling players to jump into your game from search home and the game detail page. With achievements that span across the lifetime of the game, you can keep your players engaged with milestones including leveling up characters, game progression, hidden surprises, or even failed attempts. Engaging achievements are selected to run quests, which are Play-funded rewards celebrating the completion of each achievement.
Targeted promotional content
Promotional content helps you engage your players with new events, updates, and offers directly through the Play Store. You can use advanced audience targeting capabilities to help you convert the most relevant players. By integrating Play Games Services, you can use the Play Grouping API to create custom audience segments based on gameplay to drive specific campaign goals such as re-engaging lapsed players or targeting players at specific levels.
What's your player loyalty score? Engaging players with PGS
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How to get started
You must have a Google Play Developer account set up in Play Console.
Get started with Play Console here.